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Cloud Technology Still A Bit Cloudy?

Phil Reynolds May 14, 2017 3:05:00 PM

A PRACTICAL GUIDE TO REALIZING VALUE FROM WEB-BASED SERVICES

The cloud has become a significant driving force for digital innovation in insurance. In business, 77% of enterprises operate on cloud services, and 31% of enterprises manage over 1,000 servers in the cloud[1]. Cloud is transforming insurance companies by shifting focus toward customer-centric and...

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6 Components of an Effective Digital Marketing Strategy

Chastin Reynolds Jan 11, 2017 2:44:00 PM

Successful marketing is all about delivering the right message at the right moment. Your message must be accessible and appealing to customers when they are searching for new products and services. 81% of customers today conduct research on the internet before making a purchase decision[1]. As the internet and digital platforms continue to gain momentum as a...

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Claims Triage: Basics for Insurance Carriers

Chastin Reynolds Jan 10, 2017 2:32:00 PM

HIGH VOLUME CLAIMS MADE MANAGEABLE

Similar to medical triage, insurance claims can be sorted in order of priority to make the best use of available resources. While not typically a life or death decision, determining the order in which claims are handled plays an important role when deciding how a company deals with a catastrophic or high claims-generating event.

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Everybody's Googling It: Outrank Your Competitors and Engage More Customers

Ashley Popham Sep 8, 2016 1:01:00 PM

AN INSURER’S GUIDE TO SEARCH ENGINE OPTIMIZATION

Google is the largest search engine in the world, with 65% of total global website traffic originating from Google searches[1]. Google is such a prominent search engine that the phrase “just Google it” has become synonymous with the term “search”. The company’s increasing popularity and dominance among internet...

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Don't Waste Your Time On Social Media

Chastin Reynolds Jul 1, 2016 2:00:00 PM

Quick Tips for Making the Most Out of Your Social Media Experience

Underneath the sea of selfies, memes and birthday pics that make up today's social media world lies a powerful marketing platform. A marketing strategy built on this rich foundation can drive new business, raise brand awareness, and increase customer loyalty. With 90% of young adults using social...

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