Content for Insurers 

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Let's Get Buzzy

Ashley Popham Mar 9, 2018 11:41:56 AM

A GUIDE TO TECH BUZZWORDS FOR INDUSTRY PROFESSIONALS

 Emerging technologies dominate insurance headlines and conferences today, offering digital strategies to enhance multi-channel customer engagement, automation, and operational efficiency. The overwhelming buzz requires companies to distinguish practical, cutting-edge strategies from bleeding-edge red herrings.

InsureTechs: Pioneering New Practices in Insurance

Phil Reynolds Dec 27, 2017 11:24:13 AM

A Guide to Navigating the Evolving Insurance Landscape

InsureTechs are progressively disrupting the insurance industry to meet changing insured preferences. Carriers must adopt new strategies to remain key market players. 

As a whole, the economy is shifting towards concierge and convenience services. This can be seen in increasing preference for convenience...

Cloud Technology Still A Bit Cloudy?

Phil Reynolds May 14, 2017 3:05:00 PM

A PRACTICAL GUIDE TO REALIZING VALUE FROM WEB-BASED SERVICES

The cloud has become a significant driving force for digital innovation in insurance. In business, 77% of enterprises operate on cloud services, and 31% of enterprises manage over 1,000 servers in the cloud[1]. Cloud is transforming insurance companies by shifting focus toward customer-centric and...

6 Components of an Effective Digital Marketing Strategy

Chastin Reynolds Jan 11, 2017 2:44:00 PM

Successful marketing is all about delivering the right message at the right moment. Your message must be accessible and appealing to customers when they are searching for new products and services. 81% of customers today conduct research on the internet before making a purchase decision[1]. As the internet and digital platforms continue to gain momentum as a trusted...

Claims Triage: Basics for Insurance Carriers

Chastin Reynolds Jan 10, 2017 2:32:00 PM

HIGH VOLUME CLAIMS MADE MANAGEABLE

Similar to medical triage, insurance claims can be sorted in order of priority to make the best use of available resources. While not typically a life or death decision, determining the order in which claims are handled plays an important role when deciding how a company deals with a catastrophic or high claims-generating event.